Practice says proactive PR is not like pulling teeth

PR professional Andy Rea worked with BSAVA to assist one practice hit the headlines. Does your vet practice have good stories to tell? Could your business boost its bottom line by creating positive news coverage? Could your team benefit from working together on PR and social media? I suspect the suspense is not killing you but just in case, the answer to all 3 questions is… YES. And it is a lot less painful than pulling teeth. If you have not guessed it, this blog is about the power of proactive PR – how spotting and telling your newsworthy stories can make a measurable difference to your practice. There’s no ‘PR smoke and mirrors’ here, below is a real-life case study from a BSAVA member who was bold enough to give it a go. Our hope is that you feel inspired to try PR for yourselves and create your own success story.