Pet Trade Xtra – July 2017

Brand New Hidey Hidey Crate Covers Featured on Pet Trade Xtra New brand Hidey Hidey will be doing anything but hiding at PATS Telford this September. The new range of high quality, oil cloth Crate Covers will take centre stage on their stand and to celebrate the launch coinciding with the exhibition, the company will be running a competition to see who can ‘Guess the Breed’. Different clues will appear in the four issues of Pet Trade Xtra immediately prior to PATS and visitors will then have to pop along to the stand at PATS to enter. The competition, which will be drawn around 4pm each afternoon of PATS, will see the first five correct answers drawn each receive a bottle of Prosecco. In addition, anyone placing an order in excess of £200 on the stand during the show will also receive a bottle of Prosecco. The British designed crate covers come in 5 sizes (small, medium, large, X large and XX Large) and retail from £57. Available in a range of contemporary designs in modern, muted colour palettes, they are the perfect way to turn a crate into a proper ‘doggy den’. Ideal to use anywhere in the home as they simply wipe clean with a damp cloth. Memory Bloom will also be making their Trade Show debut at PATS following their recent successful launch. Memory Bloom is the only product of its kind designed to offer a living, flowering memorial for deceased pets. The compact Memory Bloom kits contain bio degradable containers, compost and seeds as well as a special story book and little notes and markers to personalise your own memorial. The idea is that some of a pets ashes or small memento (name tag/collar) can be placed into the compost along with the seeds to provide a focal point for remembrance as the flowers – a mix of beautiful Anemones, Forget-me-nots, Californian Poppies and insect and bee friendly wildflowers – begin to grow and will continue to bloom each year thereafter from spring to late autumn. Memory Bloom retails at £28.95 and free standing display units are also available in the same eye catching design as the packaging. Johanna Buitelaar, Hidey Hidey’s founder and owner, said: ‘We really are very excited to be exhibiting at PATS. Hidey Hidey is our second major launch this year and follows hot on the heels of Memory Bloom. “The feedback for Memory Bloom has been amazing and now we can’t wait to unveil the Hidey Hidey range as well. We believe that both new brands are pretty unique in the trade and PATS Telford is giving us the perfect opportunity to showcase them to potential buyers and retailers. “We’re looking forward to a very busy show but also to a bit of fun courtesy of our competition – with Prosecco prizes of course!’ The show is taking place at Telford’s International Centre and runs from Sunday, 24th September until Monday, 25th September 2017. Memory Bloom can be found on stand G29. Don’t forget to keep a look out for the clues in Pet Trade Xtra and pop along to Hidey Hidey’s stand throughout the show for a chance of winning one of the prizes on offer.